ADO Den Haag is delighted to announce that it has appointed Natascha van Grinsven-Admiraal as its new CEO. 

Natascha joins from Telstar where she was appointed Commercial Director for the White Lions. Responsible for the commercial team with strategy, sponsoring, marketing, communications, merchandise and media. She joined Telstar in 2018 from the KNVB where she was part in the development of the KNVB Campus and the Management Team responsible for Sales and Events. Earlier in her career, Natascha worked at a large events agency called PBN, after which she left for a sports marketing agency in Switzerland, where she was responsible for the accounts of Feyenoord and PSV, among others. 


A sportswoman at heart, she has been an avid football player herself and started her career as a physical education teacher. Natascha studied at the Hogeschool van Amsterdam (University of Applied Sciences) and has a master’s in sports management from the Johan Cruyff Institute.

Her role at ADO Den Haag will see her build a healthy foundation for the club on the business and commercial side, bringing valuable experience and energy to oversee a new and exciting era for the club’s off-the-pitch activities.

Shareholder representative Ignacio Beristain said: “With the appointment of Natascha van Grinsven-Admiraal as our new CEO, we are laying a solid foundation for the future. We are committed to ADO and know that it is a special club that needs hands-on management. We spoke to a great number of candidates and interviewed individuals with very diverse backgrounds. We are convinced that Natascha van Grinsven Admiraal has the hands-on experience and mentality that is needed to lead the organization. Natascha has already proven at Telstar that you can achieve as a club when you work together with everyone who loves the club and wants to see it succeed. All this together with supporters, sponsors, the sporting staff, employees and volunteers. We know Natascha will provide positive energy in Den Haag with her determination and ideas and are looking forward to getting started together."


Natascha van Grinsven-Admiraal said: “It is fantastic to take a step into this new environment. I am proud of the work I’ve done at Telstar and I am looking forward to putting my time and passion into this wonderful club. ADO Den Haag is a football club where many ingredients are already present for Eredivisie football. It is a club with a rich history, an enormous commitment from supporters and the municipality, but also a club that needs to get its house in order after years of uncertainty. It's my job to make sure we're all working towards the same goal. Building a stable foundation and calm the waters. The people in this region appreciate hard work and dedication, and I look forward to rolling up my sleeves.”